An event retainer programme provides an organisation with dedicated, structured event planning and production capacity on an ongoing basis rather than on a per-project basis. It is designed for organisations that run a regular programme of events — and that want the benefit of a consistent, experienced team that understands their standards, stakeholders, and operational context without re-briefing from scratch each time.
M&M Group’s retainer service is structured to fit the client’s annual event calendar. This page covers what retainer programme management involves, who it is designed for, and how the engagement is structured.
What this service delivers
Dedicated, structured event planning and production capacity across a defined period — allocated resource, consistent team, programme-level oversight, and a single point of accountability for all events within the retainer scope.
What this service covers
Event retainer programme management at M&M Group is structured around the client’s annual event needs.
- Dedicated planning and coordination capacity
- Annual event calendar development and management
- Supplier relationship management across the programme
- Budget planning and financial management per event
- Programme-level reporting and performance tracking
- Consistent brand and delivery standards across all events
- On-demand resource allocation for individual events
- Post-programme review and next-cycle planning
Events we deliver
Typical retainer engagements
M&M Group’s retainer service is most commonly used by organisations with the following programme profiles.
- Corporations with an annual cycle of employee events, conferences, and client functions
- Government entities with a regular programme of official events
- Brands with ongoing activation, launch, and engagement programmes
- Associations with an annual conference, awards, and member engagement calendar
- Agencies looking for a structured delivery partner for client programmes
How the service works
Event retainer engagements are structured through a planning and onboarding process at the start of each cycle.
- Programme review — Map the full event calendar and understand delivery requirements.
- Scope agreement — Define what is included in the retainer, what is out of scope, and how additional events are handled.
- Team allocation — Assign the dedicated M&M team to the programme.
- Calendar planning — Develop the annual delivery plan with key milestones.
- Ongoing delivery — Execute each event within the agreed framework and standards.
- Programme reporting — Provide regular performance updates and budget reporting.
- Year-end review — Assess the programme, identify improvements, and plan the next cycle.